Corvette owners can build their own engines - for a price

The idea of letting customers build their own engines is pure genius in today's personalized and individual obsessed world. And this is exactly what Chevrolet is going to make happen, for future owners of a Corvette Z06 or ZR1 in the 2011 model year.

The LS7 and LS9 engines used in these respective models are already hand assembled at Performance Build Center (PBC) in Wixom, MI by a single technician. When assembly is complete, a name plaque is is applied. This makes it an excellent platform for letting customers assemble the engines themselves.

But don't think that doing part of the work in building your own Corvette will allow you a discount on the purchase price. Chevrolet is looking to charge around $5,800 for this experience, not including travel. But if you are willing to shell out the money, you get the bragging rights and unique experience that come with it.

Press Release

Build Your Own Engine Option Offered to Corvette Enthusiasts

Exclusive Program Lets Customers Help Create Their Own Corvette


DETROIT – For enthusiasts who want to be personally involved in creating their Corvette, Chevrolet's new Corvette Engine Build Experience allows them to literally build the engine for their new car.

In what is believed to be the world's most hands-on super car program, customers who order a 2011 Corvette Z06 or ZR1 can choose an option to help assemble their cars' LS7 or LS9 engines at General Motors' Performance Build Center (PBC) in Wixom, Mich.

"Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry," said Jim Campbell, U.S. vice president, Chevrolet marketing. "The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car."

In addition to building their own engines, Corvette buyers can attend driving school in Arizona or Nevada, take delivery of their vehicles at the National Corvette Museum or watch their vehicles being built at the Corvette assembly plant in Bowling Green, Ky.

"In a way, this is a dream program for a Corvette customer. I would have jumped at the chance to build the 427 in my '67 'Vette, and that didn't have half of what goes into one of these modern precision engines," said Tom Stephens, GM vice chairman, Global Product Operations. "Today's LS7 and LS9 Corvette engines are pinnacle achievements in engineering, and to personally involve our customers in their final creation shows the depth of Chevrolet's commitment to make lasting connections with the customer."

The Engine Build Experience is an option with a suggested retail price of $5,800. When a customer selects the PBC option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts the customer to verify participation and help coordinate arrangements. While travel arrangements to and from Metro Detroit are the customer's responsibility, the Chevrolet concierge helps schedule the engine build; coordinates the customer's activities at the Performance Build Center; assists with booking local lodging and meals, and arranges local transportation.

At the PBC, the customer doesn't merely view the engine's assembly; he or she builds it under the supervision of and support from skilled technicians. When the engine is assembled, a personalized nameplate is added to the engine next to the builder's name. It is then sent to the Corvette assembly plant for installation in the customer's car.

The Corvette Engine Build Experience is possible because of the hand-assembly processes used at the 100,000-square-foot PBC. Technicians hand-build the Corvette Z06's LS7 7.0L engine, the Corvette ZR1's 6.2L supercharged LS9 engine and a variation of the Corvette Grand Sport's LS3 6.2L engine. The PBC incorporates the best practices of low-volume niche manufacturers and the established quality and manufacturing standards at GM to ensure the highest-quality specialized engines.

Like all engines assembled at the PBC, Engine Build Experience engines are covered by Chevrolet's five year / 100,000-mile transferable powertrain warranty.

The Engine Build experience is the latest program Chevrolet offers for Corvette owners. Other programs include:
Corvette plant tour, where customers can follow their vehicle down the Bowling Green assembly line
Corvette Museum delivery, where customers take delivery of their new Corvette at the National Corvette Museum in Bowling Green
Corvette ZR1 Driving School, which offers complimentary attendance at either Bob Bondurant's Corvette Driving School in Arizona, or Ron Fellows' Corvette Performance Driving School near Las Vegas.

"Simply put, no other sports car manufacturer can match the level of personal customer involvement that Corvette offers," Campbell said. "The Corvette Engine Build Experience takes this personal involvement to an unprecedented level."

For more information, see facebook.com/corvette.

About Chevrolet
Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at HYPERLINK "http://www.chevrolet.com/"www.chevrolet.com.

Chrysler to phase out Hemi and go green?

While the popularity of muscle cars is high, most people realize that we can't keep burning oil like it's 1970 again. Today's muscle is much more refined, and modern technologies have produced some seriously powerful engines that are more efficient than ever.

Chrysler's Hemi engines are a blast from the past, a reminder of the good old days when power was our only concern. But is Chrysler beginning to shy away from the legendary moniker in order to change its image? The Wall Street Journal thinks so.

WSJ is reporting that Chrysler will indeed try to change the way its Hemi brand is perceived, but not necessarily its presence in their vehicles. The mighty V8's Multi-Displacement System is certain to receive more press, and the company will begin pushing its new V6. In other words, you can still get a Hemi, but for how long?

Chrysler announces limited edition Mopar '10 Challenger

Mopar is a name that most Chrysler enthusiasts should be quite familiar with, but they are also a parts provider for all things aftermarket. While you have always been able to get parts from Mopar, now they are offering an entire car.

The Mopar '10 Challenger hits dealerships next month with a host of goodies. Based on an R/T Challenger, it adds a hood venting system, cold air intake, front strut brace, engine cover, and strut tower brace to the mix.

On the inside, you will find Katzkin leather seating, Mopar shift handles, leather wrapped steering wheel, and a serialized dash plaque. Only 500 of the Mopar '10 Challengers will be built, starting at $38,000. Hit up the press release below for more details.

Chrysler Group LLC to Introduce Mopar® '10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar '10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.