2009 F-150 pricing drops

Image by Getty Images via DaylifeFollowing up yesterday's post concerning the new 2009 F-150's fuel economy ratings, today Ford announced pricing for the truck. While the economic outlook isn't too friendly for trucks, Ford is touting the trucks value, improved fuel economy, and introduction of the new SFE package that will help the truck average 21 mpg on the highway.

Ford is also saying that it's MSRP will be comparable or better in all three cab formats. According to Ford marketing manager Mark Grueber, the new F-150 lineup offers "better-equipped trucks at a greater value than the competition," with more towing capacity, hauling ability, and safety features "at a starting price of more than $1000 less than a comparably-equipped competitive truck." As an example, the automaker cites the F-150 Lariat SuperCrew starting at $35,820, which it claims is more than $5000 less than a similar 2009 Dodge Ram. In addition, the Blue Oval says that the 2009 F-150 will come with more standard safety equipment than any other half-ton truck on the market and is sure to earn an NHTSA 5-star crash test rating and IIHS "Best Pick."

Here's how the range's pricing breaks down:

2009 Ford F-150:

* XL $21,320 - $33,340 4.6L V-8, four-speed automatic

* STX $24,120 - $31,365

* XLT $25,290 - $36,015

* FX4 $34,605 - $38,315 six-speed automatic, Sirius satellite radio, trailer tow package, six-way power driver seat

* Lariat $33,160 - $39,265 10-way power driver and passenger seat, heated seats, SYNC, power pedals

* King Ranch $39,815 - $43,260 heated/cooled seats, universal garage door opener

* Platinum $41,415 - $44,860 20-in. wheels, power running boards, unique exterior and interior treatment, rain sensing wipers

The new F-150 automatically faces an uphill battle when it comes to market, with Americans shunning trucks for more fuel efficient vehicles. Its healthy list of standard equipment and competitive pricing, however, should enable the F-150 to continue to maintain its crown as the best-selling truck in the country. With 10 million different configurations to choose from, most buyers will find a model that meets their needs.

Check out AmericanTrucks.com and their line of F150 Parts.