Tuesday, June 8, 2010

Ford offering official reproduction restoration parts

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The automotive aftermarket is a lucrative business. Parts bring in big money, and we live in a country that loves to be original especially with our cars. So you certainly can't blame Ford for wanting a bigger piece of the pie.

Ford is now offering over 9,000 officially licensed parts for its cars and trucks going all the way back to the 1909 Model T. The Ford Parts catalog offers such niceties as complete body shells for 1967, '68, '69, and '70 Mustangs. Body shells for the first generation Bronco are also available, along with tons of other hard to find stuff.

Press Release

HELP DAD KEEP HIS FAVORITE RIDE ON THE ROAD THIS FATHER'S DAY WITH FORD LICENSED RESTORATION PARTS Ford restoration parts licensing program offers a portfolio of more than 9,000 parts for vehicles from 1909 to the early 2000s
Enthusiasts can now build nearly a complete 1967 Mustang from the ground up using brand-new reproduction components. About 98 percent of the Mustang's parts are being reproduced.
Many parts are manufactured on original Ford tooling, then carefully checked against original blueprints to ensure quality and aesthetics before being offered for sale

DEARBORN, Mich., June 7, 2010 – As Father's Day approaches, Ford is proud to support the millions of enthusiasts nationwide who keep antique and classic Ford-built vehicles on the road. And nowhere is that support more evident than through the official Ford licensed restoration parts program.

With a growing parts portfolio containing more than 9,000 part numbers, the program licenses parts for Ford-built vehicles from the Model T to those made as recently as the early 2000s. Every component is produced by one of the officially licensed suppliers, made to Ford Motor Company standards using original factory tooling. No longer do enthusiasts have to spend hours online looking for rare new old stock parts, nor do they have to wander through scrap yards looking for used parts for their classics. Chances are the part is available new and just a mouse click away.
The program is so comprehensive that an enthusiast can actually construct a "new" vintage Ford using reproduction parts.

"You can literally build a 1967 Mustang using officially licensed Ford restoration parts right from your computer, without ever visiting a wrecking yard," says Dennis Mondrach, Restoration Licensing manager, Ford Component Sales (FCS). "Complete steel bodyshells are available, Ford Racing can supply crate motors, and specialty manufacturers make all the hardware, drivetrain, interior parts and even instruments with classic or customized faces. You can build your car as a classic or upgrade the components you choose."

Ford currently offers four complete Mustang bodies covering 1967 to 1970. Later this fall, Ford will introduce its first truck-based body for restorers of the classic 1960s Bronco.

The strict licensing process helps ensure any parts bearing the company's official trademarks meet the quality standards and authenticity that classic Ford enthusiasts demand. Each approved part comes with a blue-and-white sticker with the Ford logo stating it is an officially licensed restoration part. That means the fit, function and appearance is as authentic as the original.

"When Ford stops making a part and retires the tooling, that tooling is offered to FCS," explains Mondrach. "Based on the type of component and whether we think it would be of interest to the vintage vehicle market, we then offer it to one of our 75 licensed manufacturers and they put the tooling back into service.

"The end result," Mondrach says, "is that owners of vintage Ford vehicles get a source of factory-correct parts made on Ford tooling."

Restoring a classic Ford-built vehicle in the family garage has been an American tradition for decades. Tens of thousands of fathers have shown their sons and daughters how to restore a car using a Model A, Model T, Thunderbird, Mustang or F-Series. According to Hagerty Collector Car Insurance of Traverse City, Mich., the worldwide leader in collector car insurance, four Ford-built vehicles are among the top 10 most popular cars it insures. Mustang, for example, is No. 2 on this year's list, according to Hagerty.

Accurate reproduction parts make the restoration process easier, and for those enthusiasts who decide to show the finished product, they can make the difference between a trophy and an empty-handed trip home. The Ford licensing program has been singled out for special recognition from both the Mustang Club of America and the Thunderbird Club of America for supplying components identical to original Ford parts.

"Before a supplier can sell a licensed part – even one produced on Ford tooling – they are required to submit a sample for approval," said Mondrach. "We compare the sample to original blueprints and engineering specifications and ensure the part meets or exceeds the original piece in quality, aesthetics and functionality."

All Ford restoration parts licensees must successfully complete a quality assurance survey and meet all federal and state safety regulations. To assist in the monitoring of ongoing production quality, master samples of each restoration part are retained after approval and used as quality benchmarks for future production runs.

FCS tries to ensure a supply of frequently needed components is available to the restoration community, particularly interior parts and delicate trim pieces.

"We really try to provide the common parts that might be damaged or lost in an accident," explained Mondrach. "Many of those plastic and metal parts look exactly like the originals and are made on original tooling, but benefit from improved plastics and metallurgy, resulting in a higher-quality component than what was originally supplied on the vehicle."

On the other hand, Ford licensed restoration suppliers also reproduce very specialized components – in specialized original materials – for some of the first Ford products to hit the road.

"We license original Model A and T parts like the famous ah-ooga horn and many unique brass parts," said Mondrach. "Model T enthusiasts can even get licensed replacement handmade brass radiators.

"Whether you're rebuilding a classic Ford, Lincoln, Edsel or Mercury from scratch, or simply prepping your vintage vehicle for its next show," he adds, "Ford Restoration probably has many of the parts you need."

For more information
Visit the Ford restoration parts website at HYPERLINK "http://www.fordrestorationparts.com" www.fordrestorationparts.com. Select the vehicle make and model in which you're interested to load a list of suppliers with contact information.

Dodge unveils three special edition Vipers

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While 2010 is the current Dodge Viper's swan song, and there has been nothing (officially) announced about the next generation, that doesn't mean that Dodge isn't going to take advantage of the increased interest in the car. And now, as a thanks to its top three dealers of the snake car, it has created three special editions of the car for them to sell.

As part of its "Dealer Exclusive Program," the special editions are the Viper SRT10 ACR Roadster, for Woodhouse Dodge of Blair, Nebraska, in yellow with black; the "Reverse SRT10 ACR" in green and black for Texas' Tomball Dodge; and finally Roanoke Dodge of Roanoke, Illinois' Black SRT10 Coupe with a purple stripe.

Only 50 of these special editions will be made altogether, so if you want one you better get on the phone.

Press Release

Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.

The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its "Dealer Exclusive Program."

Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.

Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver's stripe; the "Reverse SRT10 ACR" developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator

With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered "ultimate American sports car." Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.