2011 Dodge Challenger SRT8 on the dyno

The new and improved, as well as larger, 392 cubic inch Hemi present in the 2011 Dodge Challenger SRT8 is rated at a stout 470hp and 470 lb-ft of torque. These numbers already handily beat the previous generation's 425hp and 420 lb-ft, but it appears that they may be a little underrated.

The folks at Inside Line managed to get their hands on a 2011 model and strapped it to the dyno to find out what kind of power the new Hemi really puts out. The results were better-than-advertised rear wheel numbers of 452hp and 443 lb-ft of torque. And while the new Charger is still a good bit heavier than the Camaro or Mustang, this should help to even things up a little.

2011 Dodge Challenger SRT8 392

Chrysler, a company on the rebound for the second time in it's life, is planning on taking SEMA by storm with 35 vehicles going on display at the car show extravaganza. One of the gems in this huge lot is the 2011 Dodge Challenger SRT8 392.

Power in the SRT8 392 has been kicked up a notch from the previously "normal" SRT8 thanks to a 6.4 liter V8 producing 470 hp and 470 lb-ft of torque. The kicker is that the 6.4 not only produces more power than the previous 6.1 liter, but it also delivers it with 15-20 percent better fuel economy thanks to variable valve timing and cylinder deactivation.

Other upgrades over the outgoing model include a retuned suspension with firmer shocks and quicker steering, a unique chin spoiler, and much more. Chrysler says it will only build 1,492 inaugural edition copies of the SRT8 392, with the first ones going on sale right after Thankgiving.

Press Release

Launching Off the Line: Dodge Challenger SRT8 392 Delivers New Levels of Performance With Loads More Torque, Horsepower and Maximum Handling

October 25, 2010 , Auburn Hills, Mich. –

Dodge's ultimate modern American muscle coupe, the Dodge Challenger SRT8 392, receives a big boost in horsepower and torque with the introduction of the legendary 392-cubic inch HEMI V8 powertrain for the street.

And the product story goes beyond the power rumbling under the hood.

Dodge performance loyalists asked for more power off the line, and the 2011 Dodge Challenger SRT8 392 answers the call with 470 horsepower and 470 lb.-ft. of torque. That's 90 lb.-ft. more torque at 2,900 rpm compared with the previous 6.1-liter V-8 engine.

Building on its original mantra of a rear-drive coupe that delivers balance between form and function, the Dodge Challenger SRT8 392 also brings world-class ride and handling along with high-performance braking and the latest technology that delivers improved fuel efficiency.

New, highly damped shocks offer a firm ride that maintains the feel for everyday commuting while being fully capable for the more challenging situations. SRT engineers recalibrated the suspension geometry to improve Challenger's balance, corning ability and steering responsiveness. Quicker steering ratios and new negative camber settings all around dramatically improve Challengers appetite for cornering.

The performance SRT-tuned, fully hydraulic steering system also has been improved with a new, heavy-duty pump and revised gearing to give drivers more direct feel and on-center response.

The result: the 2011 Challenger SRT8 392 is now more nimble and playfully "tossable" while still capable of an incredible .93g of lateral acceleration on the skid pad – the most of any production Challenger.
To kick off 2011-model year production, Dodge will build 1,492 Inaugural Edition models of the Challenger SRT8 392, all with exclusive content.

On the outside, Dodge is offering unique customization for those first 1,492 owners. Two colors and new full-body stripe combinations include Deep Water Blue with standard Stone White stripes or Bright White Clear Coat with standard Viper Blue stripes. All Inaugural Edition models will ride on standard 20-inch SRT-exclusive wheels that feature a polished face and satin black painted pockets.

Unique "392 HEMI" badges flank both fenders touting the historically significant V-8 engine. Mopar quad exhaust tips deliver the performance exhaust note while adding a serious muscle car styling cue. A larger front splitter and integrated front fender spats give this Challenger SRT8 392 better overall high-speed aerodynamics and balance.

A newly modified front fascia chin spoiler improves aerodynamics and is accent painted for a more aggressive look. The rear decklid spoiler also is completed in matching body color.

The race-inspired interior of the Challenger SRT8 392 Inaugural Edition features standard Smooth Pearl White leather-trimmed seats and dual blue stripes accented by unique blue stitching. Each of the front seats features an embroidered "392" just below the headrest. An exclusive, serialized "Inaugural Edition 392 HEMI" dash plaque, showing the sequential build number from 1 to 1,492, rounds out the exclusive interior content.

2011 Dodge Charger - official pictures and details released!

The modern version of Dodge's Charger burst onto the scene amidst some controversy and uncertainty. After all, who wanted a four door car to bear the name of one of the most beloved cars of the muscle era? But as they say, time heals all wounds, and so does a heaping dose of Hemi power. The Charger has become a good seller for Dodge, and its popularity has grown over the last few years. But the current model is a little long in the tooth, and it is certainly time for some updates.

For 2011, those updates are coming. The '11 model is said to be inspired more by the 1968-70 generation, which is quite evident in the design of its full width rear taillights. It is quite an improvement in looks over the outgoing model, and gives the car a rather modern appearance from the back. On the front side, things aren't changing so dramatically. The grill is a little more aggressive, and adds to the overall mean look the car portrays.

Under the hood you will find both the 3.6 liter V6 and 5.7 liter Hemi V8. The R/T model will have the option of all wheel drive, which will include front axle disconnect which can help fuel economy.

The new 2011 Charger will go on sale at the end of the year.



Press Release

Dodge Brand Product Onslaught Continues: Introducing The All-new 2011 Dodge Charger, World-class Performance And Precision With An Iconic Soul

October 5, 2010 , Auburn Hills, Mich. - With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, craftsmanship and refinement, and state-of-the-art connectivity features, the all-new 2011 Charger is the Dodge brand's flagship that proudly delivers premium, world-class E-segment sedan precision at an incredible value.

The efficient and aerodynamic exterior of the 2011 Dodge Charger is spiritually inspired by the iconic second-generation Charger from the late 1960s, featuring a design that is sure to strike an emotional chord with Dodge performance enthusiasts of all generations.

With its sinister "ready to attack the road" face, the all-new Dodge Charger puts the world's best E-segment sedan competitors between its new "split crosshair" signature grille. Its sculpted all-new body is a conscious nod to its deep heritage and muscle-car roots. The Charger's profile is also a modern affair, a result of countless hours in the wind tunnel, from its lower hood line, faster windshield and radically raked back headlights to its tighter wheel openings, lower sill and race-car-like flat underbody, the Charger effortlessly cuts thought the air with its attitude intact. The aluminum hood features dual "scallops" that bring a sculptured, performance look to the front end, while large body-side scallops deliver a striking undulating A-line across the doors. Running front to rear is the iconic horizontal "coke bottle" or "double-diamond" body-side styling that creates a tapering silhouette accented with muscular front and rear fenders and gives the Dodge Charger one of the most distinct profiles on the road. Defining the fastback's wide stance is an all-new signature taillamp design that incorporates 164 illuminating LEDs to form its signature "racetrack" graphic and gives the new Charger its unmistakable character from blocks away.

The 2011 Dodge Charger's interior cockpit is meant to be an enthusiast office. The all new design feature premium materials throughout. Transmitting the performance chassis' world-class feel of the road, the all-new Charger features a new thick-rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip. Crafted in world-class materials, Charger's passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. The all-new 2011 Dodge Charger's state-of-the-art Uconnect® Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. From segment-leading Garmin® navigation, to dual-zone climate controls and the ability to check fuel prices with the integration of available SIRIUS Travel Link, Uconnect Touch delivers an excellent experience for Charger's driver and passengers.

Maximizing its unibody's world-class structural stiffness, Dodge Charger engineers were able to tune the cabin for sound quality (rather than sound level) by isolating powertrain, road and wind noise. In addition, Charger's unibody packages material and structural design improvements, including dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush roll-framed doors with triple seals and acoustic wheel-well liners to absorb road noise and quiet the cabin. Combined, these design improvements place the all-new Dodge Charger's interior sound quality among the best in the E-segment.

As the Dodge brand's flagship, the chassis of the all-new 2011 Charger is designed, engineered and fine-tuned to deliver a level of quality, capability and refinement that rivals the very best European, Asian and North American E-segment sedans. With its new second-generation E-segment rear-wheel drive (RWD) architecture, Dodge Charger features world-class suspension-tunings with re-designed geometry making for a nimble, balanced chassis that will build the Charger's legend as one of the best driving sedans in the world.

Engineered to perform against the best E-segment sport sedans, the all-new 2011 Dodge Charger SE and Charger Rallye feature the new 3.6-liter Pentastar engine for world-class levels of power, refinement, technology and fuel efficiency. For maximum thrills, efficiency and best-in-class power, the new Dodge Charger R/T lineup features the legendary 5.7-liter HEMI™ V-8 engine with four-cylinder mode FuelSaver Technology.

The all-new 2011 Dodge Charger R/T with all-wheel-drive (AWD) features a re-thought stance and 19-inch wheels to make it much more appealing than ever before. The AWD preserves the Charger's character and deepens its performance envelope in the most treacherous conditions. The Charger AWD features a segment-exclusive active transfer case and front-axle disconnect system to improve fuel economy by up to 5 percent. No other major automotive manufacturer offers the combination of these two independent technologies. Dodge Charger's innovative AWD system seamlessly transitions between RWD and AWD with no driver intervention. When all-wheel drive is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding performance and handling inherent in rear-wheel drive vehicles.

The all-new 2011 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and Electronic Stability Control (ESC) with segment-exclusive Ready-alert Braking and Rainy Day Brake Support safety features to improve overall vehicle handling and performance both on and off the track. Safety and security features available for the first time on the Dodge Charger include adaptive-cruise control (ACC) with forward-collision warning (FCW), blind-spot monitoring (BSM) with rear cross path (RCP) detection and ParkView™ rear back-up camera with grid lines, all designed to provide the driver with added confidence while behind the wheel.

Built at the Brampton Assembly Plant in Brampton, Ont. (Canada), the 2011 Dodge Charger arrives in showrooms in the fourth quarter of 2010.

2011 Mopar Challenger Drag Pak to have Viper V10

The Dodge Challenger Drag Pak, which made its debut back in 2009, is the very definition of a factory prepped drag-ready car. All that have been produced so far have been snatched up quickly, proving that there is indeed a market for a turnkey racer.

The big news for 2011 is that the Drag Pak is is moving on from the 6.1 liter Hemi it has been using for power, and replacing it with an 8.4 liter, Viper V10 backed up with a two speed automatic transmission. Power output is identical to the now defunct Viper at 600hp and 560 lb-ft of torque.

Other race only goodies include built in roll control, body in white construction, fuel cell, polycarbonate door windows, lightweight front brakes, and race style wheels and tires.



Three packages are available. The Competition Package costs $7,950 and features an eight point roll cage, six point safety harness, and mesh window net so you can enter and exit Dukes of Hazard style. The Mopar Body Logo Wrap will cost $950, and if you don't like white for an additional $6,800 you can have one of an assortment of colors.

If you want one, you better hurry. Only 70 examples will be produced, with a starting price of $85,512.



Press Release

Mopar® Introduces 2011 Challenger Drag Pak for Sportsman Racers
This One Has a V-10 and is Race-ready

Mopar® Challenger V-10 Drag Pak built for sanctioned NHRA Stock and Super Stock configurations
Priced at $85,512, Mopar to build 70 serialized units
Production starts 1Q 2011, applications available now at local Dodge dealerships or at www.mopar.com
Past Mopar Challenger Drag Pak model-year programs sold out (2009 and 2010)

October 1, 2010 , Auburn Hills, Mich. - Racers rejoice. Mopar® is dropping a V-10 into the iconic Dodge Challenger.
The new race-only V-10 powered rear-wheel drive 2011 Mopar Challenger Drag Pak features an 8.4-liter 512 cubic-inch engine with a 2-speed automatic transmission. Mopar will showcase its new drag car this evening at the Dodge Viper Owner's Invitational in Salt Lake City. The vehicle will then make its way to the Specialty Equipment Market Association (SEMA) show in Las Vegas from Nov. 2-5, and the Performance Racing Industry (PRI) show in Orlando from Dec. 9-11.

"With the introduction of our new 2011 Mopar Challenger Drag Pak, Mopar will be the only place to get a factory-built V-10-powered race-ready drag car," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "Mopar's new Challenger Drag Pak is a race rocket that will appeal to racers, collectors, dealers, and Dodge Viper owners."

Based on the 2011 Dodge Challenger and finished in a Stock Eliminator and Super Stock configuration, the 2011 Mopar Challenger V-10 Drag Pak is the first and only 500-plus cubic-inch V-10 drag-race package car. The car features competition wheels and tires, a Mopar solid rear axle with performance gear ratio, a 2-speed drag race transmission with integrated roll control, a complete competition fuel system with fuel cell, and a complete interior with gauge package.

The Mopar Challenger V-10 Drag Pak features a Bright White paint scheme with color options. The Manufacturer's Suggested Retail Price (MSRP) is $85,512 and production begins early next year.

Mopar offers three options with this vehicle. First, the Competition Package includes an eight-point roll cage, six-point safety harness and a mesh window net (MSRP: $7,950, part number P5155820). Second, a Mopar logo body wrap (MSRP: $950, part number P5155892) and a range of body colors (MSRP: $6,800, part number P5155893). With the Competition Package, the car is ready to go down the drag strip.

Orders must be submitted using the Mopar Challenger V-10 Drag Pak Application, which is available now at www.Mopar.com, the Mopar Direct Connection Tech Line at 888-528-HEMI (4364), or a local Dodge dealer. Customers should work with their local Dodge dealer to submit their application.

2011 Mopar Challenger V-10 Drag Pak Highlights

Identification plate with unique serial number sequence
Primed and painted body, color options available
512 cid V-10 engine
Unique engine calibration
2-speed automatic transmission with shift assembly and built-in roll control
Special body-in-white modified for drag racing
No windshield wiper assembly
No HVAC system (includes block off plates)
No rear seats
No power-steering system
No underbody heat shields
Complete fuel cell assembly
Race headers with collectors
Modified tunnel for transmission clearance and one-piece drive shaft
Raised floor above differential for solid-axle conversion clearance
Polycarbonate door windows
Smart-glass door window system
Solid engine mounts
Mopar solid rear axle
Lightweight seats to accommodate 6-point harness
Special modified K-member with drop-out crossmember
Lightweight drag-race only front brake assembly
Manual rack-and-pinion steering
Front chin spoiler
Lightweight cooling module with electric fan
Lightweight instrument panel assembly
Special cable-operated decklid release
Special cable-operated throttle pedal and linkage
Race-style wheels and tires

Viper ACR Roadsters built for Woodhouse Dodge

Being the number one sales volume leader in Dodge Viper sales for 11 years has its perks. And when Dodge decided to end production of the Viper in its current form, Woodhouse Dodge put in a request for a convertible Viper ACR. And surprisingly, Dodge obliged.

Since the ACR is a car known for its downforce producing aerodynamics, the aero bits and pieces had to be massaged to work on a roadster - namely the rear wing and the front spoiler. Dodge built 20 examples of the car for Woodhouse, so interested parties should contact them in Blair, Nebraska. Price is a hefty $107,310, but how often do you get such a rare opportunity?

Dodge releases pictures of 2010 Mopar Challenger

Mopar has long been a name synonymous with Chrysler performance, and has also long been a supplier of go fast parts. And now they have their name on a tuned version of Dodge's Challenger, the 2010 Mopar Challenger. And with only a reported 500 examples being built, you may want to hurry if you hope to own one.

The cost of entry is $39,000 for the manual transmission equipped version, or $38,000for the automatic. A hood scoop and some accent colors don the outside, while the inside sports Mopar logos, seat thread accents, and a new steering wheel. Drivetrain is the standard, untouched R/T spec Hemi.

Chrysler announces limited edition Mopar '10 Challenger

Mopar is a name that most Chrysler enthusiasts should be quite familiar with, but they are also a parts provider for all things aftermarket. While you have always been able to get parts from Mopar, now they are offering an entire car.

The Mopar '10 Challenger hits dealerships next month with a host of goodies. Based on an R/T Challenger, it adds a hood venting system, cold air intake, front strut brace, engine cover, and strut tower brace to the mix.

On the inside, you will find Katzkin leather seating, Mopar shift handles, leather wrapped steering wheel, and a serialized dash plaque. Only 500 of the Mopar '10 Challengers will be built, starting at $38,000. Hit up the press release below for more details.

Chrysler Group LLC to Introduce Mopar® '10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar '10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.

2011 Dodge Challenger SRT8 to hit 480hp?

With the horsepower wars hitting their stride (with even Hyundai possibly joining the fray, the good looking but heavy Dodge Challenger needs a little boost in power to keep up with Ford and Chevy. And rumor has it that this is exactly what the updated 2011 Dodge Charger will receive, with the SRT8 potentially receiving a bump of 55 horses to 480.

According to Allpar, the car will also receive an 8 speed automatic transmission, the R/T will keep the same power levels, and the V6 motors will receive a 40hp bump to gain a total output of 290hp and 270 lb-ft of torque. Other changes are minor cosmetically and structurally, and you can check them out at Allpar's site.

Video: Birth of a Dodge Viper ACR-X

This video by Chrysler shows just exactly how a "normal" Dodge Viper becomes an ACR-X, the track only model. While the job is done at the same facility that produces the built-from-the-ground-up Viper Competition coupes, the ACR-X is retrofitted with race goods after it is assembled.

The list of goodies is long: roll cage, brake cooling ducts, racing fuel cell, fire suppression system, and huge brakes. All of which make the ACR-X track ready, almost from the showroom floor.

Dodge unveils three special edition Vipers

While 2010 is the current Dodge Viper's swan song, and there has been nothing (officially) announced about the next generation, that doesn't mean that Dodge isn't going to take advantage of the increased interest in the car. And now, as a thanks to its top three dealers of the snake car, it has created three special editions of the car for them to sell.

As part of its "Dealer Exclusive Program," the special editions are the Viper SRT10 ACR Roadster, for Woodhouse Dodge of Blair, Nebraska, in yellow with black; the "Reverse SRT10 ACR" in green and black for Texas' Tomball Dodge; and finally Roanoke Dodge of Roanoke, Illinois' Black SRT10 Coupe with a purple stripe.

Only 50 of these special editions will be made altogether, so if you want one you better get on the phone.

Press Release

Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.

The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its "Dealer Exclusive Program."

Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.

Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver's stripe; the "Reverse SRT10 ACR" developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.

To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator

With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered "ultimate American sports car." Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.

Video: Ralph Gilles discusses the future of the Dodge Viper

While everyone anxiously awaits some news regarding the future of the Dodge Viper, there has been much speculation about what the brand will become. Will it be reborn as a purpose built sports car or race car? Will it retain much of its current traits and stay similar to the current car?

While Dodge CEO Ralph Giles takes the time in this video to discuss the current Viper and its pending retirement, he does not clue us in to any future Viper news. He does, however, acknowledge that demand for the outgoing 2010 Viper is very strong, and Dodge is considering building more ACR-X models to meet demand. Gilles also tells us that consumer demand is shaping decisions for the future of the brand.

SpeedFactory 2010 SF600R Challenger

Although recent news has been all Mustang, all the time, don't forget there are other exciting things going on with the Chevy Camaro and the Dodge Challenger. SpeedFactory is bringing us another tuned to the gills Challenger, and this one has some serious hardware.

The SF600R features a 6.1 Hemi stroked out to 7.0 liters (426 ci, ironically) that pumps out over 600 horsepower with no power adders. All that motor is backed by a six speed manual, upgraded brakes and suspension, and unique BBS wheels. Price? $73,900. Check out the press release below for all the details.



Press Release

SpeedFactory Introduces the 2010 SF600R Challenger

Atlanta, April 20, 2010 – SpeedFactory, the leader in modern Mopar supercars, today announced the industry's first 6spd manual, 600 HP 'SF600R' Challenger, as part of their complete line of 2010 Mopar supercars.

The 'R' designation in the SF600R Challenger denotes a SpeedFactory hi-performance, normally-aspirated, bored, stroked and balanced 6.1L Hemi block, increasing the displacement to 426 cu. in. (7 liters).

This modern 426 powerplant has an all-forged rotating assembly and features CNC ported aluminum heads with new valves, guides, seals, Bee Hive springs and titanium retainers. A custom Comp hydraulic cam along with an 85mm throttle body works with a CNC machined stock manifold that is port matched with a blended plenum to produce a dyno-proven 595-605 HP on premium-grade 91 octane pump fuel.

Additional SpeedFactory performance modifications include a CARB- certified high volume air intake and Corsa stainless steel cat back exhaust system for better breathing. The increased power is managed with a Centerforce clutch and a Getrag IRS with 1000 HP half-shafts. Handling is improved with performance springs and sway bars as well as additional front and rear strut tower braces. The SF600R Challenger rides on premium Michelin Pilot Sport PS2 tires mounted on staggered 20" BBS Black Edition CH-R flow-formed wheels.

The SpeedFactory Signature package is also included on the SF600R and features a serial numbered plaque along with SpeedFactory exterior badging and graphics. Inside the SF600R features premium leather seats and door panels embossed with SpeedFactory branding as well as custom floor mats.

On the addition of the SF600R Challenger to the SpeedFactory line-up, Mike Brillanti, President, SpeedFactory Cars stated "This car offers supercharged power in a normally-aspirated, 6spd manual package. It's a true enthusiast's car and it enables us to widen the appeal of SpeedFactory products to now include a 600HP vehicle for those enthusiasts who prefer a 'normally-aspirated' powerplant. We offer the SF600R with either a 5spd automatic or the 6spd manual transmission. "

The 2010 SF600R Challenger is priced at $73,900. and is available for immediate delivery.

SpeedFactory Selected to be the Exclusive Distributor for the new BBS Flow-Formed CH-R Road Wheel

Atlanta, May 5th, 2010 – SpeedFactory, the leader in modern Mopar supercars, has been selected to be the exclusive distributor for BBS's new flow-formed CH-R road wheel for all Chrysler and Dodge applications.

The prototype CH-R road wheel for Chrysler/Dodge applications was first introduced to the US market when it appeared in Mopar Alley on SpeedFactory's 700HP "SF700R" Challenger at the 2009 SEMA Show.

The BBS designed and manufactured CH-R wheel employs the company's pressure cast and flow-form technologies to achieve a superior stiffness-to-weight ratio and is used on factory built race cars from Ferrari and BMW. The CH-R features back milled spokes, laser etched 'Motorsports' lettering on the wheel center and a unique stainless steel rim protector.

Available as a direct replacement for the factory wheel on the new generation Dodge Challenger and Dodge Charger in 20" X 9" dimensions, the CH-R allows current owners to retain the stock OEM tire. It is also available in a staggered format with a 20" X 9" front wheel and 20" X 10.5" rear wheel that enables owners to run an even wider rear tire, up to 295 X 35 X 20. SpeedFactory will offer the CH-R in 'satin black' as well as a 'diamond silver' finish.

Mike Brillanti, President, SpeedFactory Cars on the collaboration with BBS says "superior high performance parts are a prerequisite to building a SpeedFactory supercar and we required a wheel that was very stiff, durable and as light as possible. The BBS developed CH-R is all that plus it's a tremendous value. It adds a serious motorsports edge to our cars .....We're thrilled to be the exclusive distributor and to be able to offer the CH-R to all our SpeedFactory customers "

The SpeedFactory CH-R, in both satin black and diamond silver, retails for $749.

About SpeedFactory
Based near Atlanta, GA, SpeedFactory is a specialty vehicle company focused on unleashing the performance potential of modern Dodge/Chrysler vehicles and builds enhanced, high-performance modern muscle cars such as Dodge Challengers, Chargers, and Chrysler 300's. SpeedFactory offers supercharged, big block, and naturally aspirated performance packages with limited power train warranties on certain vehicles and configurations. SpeedFactory sells complete turnkey vehicles and parts, and enhances existing customer cars thru select Dodge/Chrysler dealerships. SpeedFactory is a division of Landmark Automotive Group, LLC.

Video: Dodge Viper ACR-X on the dyno

There's something undeniably pulse quickening about race cars, and the brutal power that their engines produce. Perhaps it is the raw and purpose built nature that draws us to them, maybe it is just the fact that they are fast.

The Dodge Viper ACR-X is both purpose built and fast. It forgoes the stock Viper's catalytic converters, adds forged pistons, modified calibration, and long tube headers. All that is good for 640 horsepower and 605 pound feet of torque.

The video above shows the 8.4L V10 going through it's paces courtesy of Dodge engineers. As you will see, there's nothing more mesmerizing than the sound of the engine coupled with the ominous red glow of those long tube headers.

Dodge celebrates 40 years of performance with Furious Fuchsia Challengers, 15 most popular performance upgrades revealed

Back in the day, folks liked their Mopar muscle cars in some pretty funky colors. Plum Crazy and Panther Pink, and all sorts of vibrant colors were a guarantee that you would attract attention. Now Dodge is reaching back to the past with the insanely bright, almost pinkish Furious Fushia color for it's Challenger.

According to Dodge president and CEO Ralph Gilles, the introduction of the retro color celebrates "four decades of Challenger performance." We'll just stick with black, thanks.

In other Mopar news, it seems that the average Dodge Challenger owner spends about $600 on accessories and performance parts from Chrysler's Mopar catalog. Strangely enough, the most popular item are the brushed stainless steel door sill guards.

See the press release below for the complete list of Mopar's top selling Challenger accessories.

Press Release

Dodge Celebrates Four Decades Of Challenger's Muscle-car Heritage With Limited-edition Furious Fuchsia Models

2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
Limited-edition Furious Fuchsia exterior answers customers' desire for the return of more Dodge brand high-impact heritage paint hues
2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available
Auburn Hills, Mich., Feb 8, 2010 - Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

"Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia
Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia
If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions
Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

Mopar(R) Announces Best-Selling Performance Parts and Accessories for 2010 Dodge Challenger

Mopar crashes Challenger's 40th birthday party bearing performance parts and accessories

AUBURN HILLS, Mich., Feb. 15 /PRNewswire/ --

Mopar offers an array of performance parts and more than 100 accessories for the Dodge Challenger lineup
Complete list of Chrysler, Jeep, Dodge and Ram performance parts and accessories is available at www.mopar.com
Mopar is bringing a truck-load of performance parts and accessories to Dodge Challenger's 40th birthday party.

"Dodge Challenger is one of our most accessorized vehicles," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group LLC. "Unlike any other automotive aftermarket company, Mopar parts and accessories are specifically designed, engineered and quality-tested to further enhance the performance and appearance of our Chrysler, Jeep, Dodge and Ram vehicles. This results in Dodge Challenger owners spending more than $600 on Mopar accessories."

The 2010 Dodge Challenger is available in three models - SE, R/T and SRT8. With cutting-edge technology and ultimate performance in two available HEMI® V-8 engines, Dodge Challenger delivers on the brand's "bold, powerful and capable" credo.

Following are Mopar's best-selling accessories for Dodge Challenger:

1. Door-Sill Guards: Mopar's brushed stainless steel guards make scratches to the interior sills a thing of the past. Manufacturer's Suggested Retail Price (MSRP): $140

2. Vehicle Cover: Dodge Challenger owners may cover their prized possession with Mopar's vehicle cover. Protection from ultraviolet rays, dirt and other pollutants is available with a washable cover that features a Dodge Challenger logo and elastic edges. MSRP: $323

3. Chromed Fuel-Filler Door: A chromed custom fuel door complements Dodge Challenger's exterior paint colors and provides the retro look of muscle cars from the past. MSRP: $176

4. Rear Deck-Lid Spoiler: Mopar's "go-wing" spoiler attracts additional attention for the owner who is looking for that enhanced heritage look. MSRP: $316

5. Splash Guard Kits: Molded splash guards provide excellent protection for front fenders, rocker panels and rear fascias. MSRP: $52.75/pair

6. Classic Mopar T/A hood: Available with an integrated scoop that adds to Dodge Challenger's aggressive appearance. The scoop is matte black and may be painted to match any exterior. MSRP: $1,275

7. Decal Kits: Mopar offers a variety of graphics that provide long-lasting appeal and are constructed of fade- and weather-resistant vinyl. Among the available choices are a full body-side beltline graphic in matte black or matte silver (MSRP: $190) or a custom strobe stripe beginning on the front of the vehicle and fading out midway through the door (MSRP: $182).

8. Floor Mat Kit: A set of four dark-slate grey mats provide excellent protection for floor surfaces and feature a Dodge Challenger logo. MSRP: $82.25

9. Hitch Receiver: Available for base and R/T models, the 1,000-pound tow-rated hitch has a 2-inch receiver opening. MSRP: $298

10. Interior Trim Bezel: Provides an upgraded look on the center stack bezel and console trim plate with a carbon weave finish. MSRP: $172

On the performance side, Mopar continues to offer key engine and suspension components for any production Challenger. Following are a few of the most popular offerings:

1. Cold-Air Intake Systems: Replaces the factory system for the 5.7-liter HEMI (MSRP: $371) or 6.1-liter HEMI (MSRP: $384) and allows cooler outside air into the engine for gains in horsepower and torque.

2. Cat-Back Exhaust Systems: Deliver a throaty exhaust tone while providing improved horsepower and torque. Available for 5.7-liter HEMI (MSRP: $1,190) and 6.1-liter HEMI (MSRP: $1,745).

3. Stage 2 Coilover Suspension Kit: Allows Dodge Challenger owners to lower the ride height of their vehicle for a low, custom look and a sporty ride. MSRP: $1,750

4. Mopar Strut Tower Brace: Reduces body flex in the front end while improving handling. MSRP: $359

5. Performance Brake Pads: Offer superior braking and pedal feel without brake fade at higher operating temperatures. MSRP: $74

About Dodge Brand

Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go® and Swivel 'n Go® seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.

Mopar Brand

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles - a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s - the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Source: Chrysler Group LLC

Dodge rolls out Performance Appearance Package for Dodge Challenger

One thing the Dodge Challenger has not been accused of is being an ugly car. It oozes retro more effectively than an other Mopar vehicle and perhaps it's fellow pony car brethren.

For 2010, Mopar has announced a new Performance Appearance Package that ups the ante even more. The package adds a body-color hood with a scoop, a body-color "Go-Wing" rear spoiler and strobe stripe performance graphics.

A separate package for the interior gets you a Mopar-branded T-handle shifter, bright pedal kit, bright door-sill guards, premium carpet floor mats and a vehicle cover.

Pricing for the exterior package is $1,995 and the interior package is $945 for the automatic and $780 for the manual.

Press Release:

Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand's Iconic Muscle Car

Auburn Hills, Mich., Jan 4, 2010 - Mopar is giving Dodge Challenger even more of a muscular appearance.

"Our mission at Mopar is to add value to all of our brands," said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. "Our 'Moparized' Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles."

Mopar's new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear "Go-Wing" spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

"We worked closely with Mopar to further enhance the appearance of Dodge's modern-day muscle machine," said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. "Our additional design cues effectively communicate the vehicle's world-class handling, performance and cutting-edge technology."

The Manufacturer's Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Dodge Brand
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles last year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city/25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go and Swivel 'n Go seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS).

Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge Car and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Video: 2010 Dodge Viper ACR-X

With the Dodge Viper getting ready to take a two year hiatus, Dodge promised to have some special models coming out to tide folks over in the meantime. One such model is the ACR-X.

Dodge and it's SRT group created this track day beast to compete in the SCCA and NASA Viper Racing League. Sporting a price tag of $110,000, it bests the standard ACR Viper by putting out a stout 640hp.

The suspension has also been further tuned to perfection, and weight is down by 160 pounds over the "stock" version. Some further aerodynamic enhancements and other racing goodies help further the cause.

Production begins this spring, with the Dodge Viper Spec series kicking off in July of 2010.

PRESS RELEASE

Dodge Targets Road Racing Enthusiasts With 2010 Viper SRT10 ACR-X

Turn-key, spec-series racer aimed at continuing Dodge Viper's storied racing history
Dodge and Street and Racing Technology (SRT) team combine best performance attributes of Viper ACR with Viper Competition Coupe
Latest special-edition Viper ACR offers improved on-track performance and safety
Dodge Viper Cup spec series will debut in July 2010
Orlando, Fla., Dec 10, 2009 - Dodge today pulled the cover off the newest special-edition model of the 2010 Viper SRT10 lineup. The Dodge Viper SRT10 ACR-X is a turn-key, non-street legal race car that is slated to make its on-track debut in the summer of 2010.

"The Dodge Viper ACR-X takes the performance attributes of Viper to an even higher level for a wide range of drivers starting with the grassroots racer all the way up to the professional," said Ralph Gilles, President and CEO, Dodge Brand. "This project is a result of many years of performance engineering expertise from our SRT team, combined with the passion and dedication of Viper Nation, to keep the Viper racing tradition going strong on tracks around the country and the world."

Combining the best performance attributes of the record-setting, street-legal Dodge Viper ACR (American Club Racer) and the safety equipment of championship-winning Viper Competition Coupe, the Viper ACR-X is powered by the SRT-developed 8.4-liter V10, equipped with factory headers and a low-restriction exhaust system, that produces 640 horsepower (40 more than production model).

The suspension also is tuned and upgraded specifically for on-track usage, while the weight is lightened by a full 160 pounds (versus the standard production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.

Similar to the Dodge Viper Competition Coupe, the Viper ACR-X contains factory-installed safety equipment such as a factory-designed roll cage, fuel cell and race seat. Additional racing components are added to meet the significant durability and reliability requirements for on-track competition.

In what will be the final year of production for the current generation Viper, the ACR-X is the third limited, special-edition model to be introduced by Dodge. ""We're going to make 2010 the most exciting year for Viper yet with specially developed cars for the street and the track," added Gilles. "The ACR-X is targeted at road-racing enthusiasts who want to successfully compete in our ultimate American sports car."

Last month, the SRT team used a testing session at Laguna Seca raceway to shake down the Viper ACR-X for the first time. Behind the wheel was professional driver Kuno Wittmer from the SCCA Pro Racing SPEED World Challenge Touring Car Championship series, who was able to run consistent 1:31.00 lap times around the 2.238-mile, 11-turn course. Wittmer's lap times were more than 3 seconds faster than the street-legal Dodge Viper SRT10 ACR that holds the production car track record at Laguna Seca raceway.

"The Dodge Viper ACR-X is incredible," said Wittmer. "After a short warm up, I was running lap times as quick as exotic GT race cars. I was blown away by the power and acceleration, and even more surprised at how the ACR-X navigated the challenging Laguna Seca corners and how friendly it was to drive at the limit.

"All aspects of the car work together perfectly to plant all that horsepower and torque without issue," Wittmer added. "This will be a great package for someone coming out of grassroots racing with a desire to step-up to GT level competition. Dodge nailed it with this one!"

The Viper SRT10 ACR-X is designed to compete in the Viper Racing League, Sports Car Club of America and National Auto Sport Association events.

Manufacturer's Suggested Retail Price (MSRP) for the Dodge Viper SRT10 ACR-X will be approximately $110,000. Production is slated to begin in Spring 2010.

For more information on the Dodge Viper ACR-X, call Viper Race Headquarters at (888) 960-3333 or visit www.viperheadquarters.com

Dodge Viper Cup:

The Dodge Viper SRT10 ACR-X will make its on-track debut in July 2010 in a newly developed spec series called the Dodge Viper Cup, which will be sanctioned by the existing Viper Racing League. Each vehicle in the new series must be the new Viper ACR-X.

Two races per weekend for five weekends will make up the 10-race 2010 Dodge Viper Cup schedule which includes July 9-11 at Virginia International Raceway; August 14-15 at Hallett Raceway; September 11-12 at Pocono Raceway; October 1-3 at Miller Motorsports Park and October 22-24 at Daytona International Speedway.

A contingency program sponsored by Dodge Motorsports and Mopar will pay out more than $200,000 during 2010. Payouts for each race are in cash and Mopar vouchers come as credit toward purchase of Mopar parts and accessories.

Per Race Cash Mopar Voucher Total
1st $6,500 $1,000 $7,500
2nd $4,500 $500 $5,000
3rd $2,500 $250 $2,750
4th $1,250 $150 $1,400
5th $500 $100 $600

Additional cash awards will be made to the top-3 finishers in the Dodge Viper Cup. The 2010 champion will win $25,000, second-place will receive $10,000 and third-place will pay $5,000.

Viper Racing Heritage:

The Dodge Viper has enjoyed a successful racing heritage that began in 1996 with the original Viper racing entry, the GTS-R, which earned five international GT championships and the 1997-1999 FIA GT championships. It also posted an amazing overall win at the Rolex 24 Hours of Daytona in 1999 – the first for a production-based American car.

The Dodge Viper Competition Coupe, introduced in 2003, delivered the next chapter with its coupe-shaped carbon/Kevlar body and a track-ready chassis, based on the Dodge Viper SRT10. The Viper Competition Coupe has continued the on-track prowess by capturing the 2004 SCCA Speed World Challenge GT title, championships in Formula D Drifting series in 2004 and 2006 and the British GT Championship in 2007 and 2008.

viperheadquarters.com:

Dodge has created a new website designed to showcase the Dodge Viper SRT10 both on the street and on the track. Check out the new online home for all things Viper at www.viperheadquarters.com

Viper Racing League:

The Viper Racing League is one race series within the group of three (including Challenge Series and Driving School) sanctioned by Viper Days. The series has 11-weekend events scheduled for the 2010 season at some of the country's most prestigious race tracks. For more information including the 2010 race schedule, visit www.viperdays.com

2010 Dodge Challenger R/T now available in Detonator Yellow

The Dodge Challenger is a nice throwback to simpler times, when horsepower was king and everybody wanted to look good and win the stoplight drags at the same time. While the Challenger is not going to see any major updates (it just came out a model year ago, after all) it will be seeing some new colors.

We've already seen the car in it's classic Plum Crazy hue, and now we have our first look at the Challenger R/T in Detonator Yellow. This is the "high impact" color that preceded Plum Crazy.

Dodge to end Viper production in July 2010, new car in 2012?

At a recent Chrysler business plan meeting, CEO of the Dodge car brand Ralph Gilles dropped some big news. After going back and forth on what to do with the Viper brand, Chrysler has decided to end production of the car in July 2010. 500 final cars will be built, that according to Gilles, will be the most special Vipers built to date. The explanation given was that Chyrsler wants to preserve the value of current Vipers by not continuing the current generation indefinitely.

It's not time to mourn the loss of the American supercar just yet, however, as Gilles also announced that an all new car is in development with a target release date of 2012. And this new Viper will be getting a little input from Chrysler's Italian colleagues (see: Fiat, Ferrari). All we can hope is that they retain the Viper's distinct American personality.

SEMA 2009: Dodge Challenger 1320

One of the show cars Dodge brought out to this year's SEMA was this Dodge Challenger 1320. Based on a Drag Pak Challenger, this car was created for one purpose: living life a quarter mile at a time.

Under the hood of the 1320 lies an all-aluminum Gen III 426ci crate engine putting out 556 horsepower and 540 lb-ft torque. Little touches like the inside headlight being turned into cold air ducting make the difference.

Check out the press release below for full details.

PRESS RELEASE:

Mopar Dodge Challenger 1320 Image Vehicle: Exploring a Street-legal Drag Pak Challenger
The Dodge Challenger 1320 began life as a Mopar Drag Pak Dodge Challenger. The current Drag Pak option is a light-weight, stripped-down, race-only, special-order version of the Dodge Challenger designed for competitive drag racing.

For the street-legal design, Mopar's design team took the vehicle back to its roots with styling reminiscent of vintage Mopar muscle, updated with today's technology. The Dodge Challenger 1320 image vehicle, named for the 1,320 feet on a quarter-mile drag strip, features Mopar's 426 cubic-inch, all-aluminum, HEMI® V-8 crate engine that generates 556 horsepower. The engine is equipped with unique Mopar-designed valve covers and a dress-up kit. Mopar's long-tube headers and exhaust system allow the cubic inches to breathe. Electric cutouts allow the exhaust to bypass the muffler system, which exits through custom side pipes for added rumble at the dragstrip. Power is put to the ground via a six-speed manual transmission through a custom Dynatrac rear housing with Mopar Dana 60 internals and a selectable, ARB locking differential. Mopar police wheels, widened in the rear, are strapped with Mickey Thompson street-legal drag radials to provide extra grip at launch. A four-corner, adjustable coil-over kit is provided by Mopar as an option for the Dodge Challenger. This system improves the handling of the vehicle under extreme loads of 556 horsepower and 540 lb.-ft. of torque.

Following Mopar's high-impact color heritage, the design team layered the 1320 in Acidic Hue, a non-metallic yellow paint and added matte black graphics. The body is lightened with the following carbon-fiber components from Mopar's design team and Seibon:

• Bulged hood with HEMI scoop
• Front spoiler
• Grille panel/headlamp surround

The interior is equipped with bare necessities--Dodge Viper seats, a sport steering wheel and a Hurst shifter. The rear seat, center console and radio have been removed in order to reduce vehicle weight and maintain the 1320's no-nonsense theme.

Dodge Challenger NASCAR Nationwide Series car revealed

NASCAR's new Nationwide Series has already generated some buzz with the debut of the new Mustang stock car, and now it has another pony car in it's stable: the Dodge Challenger.

Chrysler pulled the wraps off it's new ride in Talledega, and the pleasant surprise is that the car retains a pretty stock looking front end. The Challenger joins not only the Mustang, but as of now unannounced cars from Toyota and Chevrolet in four races on the 2010 Nationwide Series calendar: Daytona in July, then later dates at Michigan, Richmond, and Lowe's Motor Speedway.

The new car designs are expected to be fully adopted for the 2011 NASCAR Nationwide Series season. This process is the same way NASCAR rolled out the Car of Tomorrow in the Sprint Cup series. Check out Dodge's official press release below for more info.

PRESS RELEASE

Dodge Motorsports Notes & Quotes - Dodge Introduces Challenger For NASCAR Nationwide Series

TALLADEGA, Ala. (Friday, Oct. 30, 2009) – Dodge Motorsports today revealed the Dodge Challenger as the "New Car" for the NASCAR Nationwide Series and announced an expansion of its partnership with Penske Racing beginning in 2010. Dodge will provide support for Penske Racing's two-car operation in the NASCAR Nationwide Series, in addition to Penske's three teams in the NASCAR Sprint Cup Series.

"As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series," said Ralph Gilles, President and CEO, Dodge Car Brand. "Motorsports are a significant part of the Dodge brand's legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year."

Penske Racing will field two teams, both running the full-season schedule. The Dodge Challenger will be used at the four "New Car" races NASCAR has designated, starting at Daytona in July. At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 Verizon Wireless Dodge Charger driven by Justin Allgaier. NASCAR is expecting full integration of the "New Car" in 2011.

Joining Allgaier will be Brad Keselowski in the No. 22 Discount Tire Dodge. He also will compete in the Dodge Challenger for the four designated races and in a Charger for the remainder of the schedule.

"Today's announcement further reinforces our relationship and commitment to Dodge Motorsports, and we are excited about our future with this great brand," said Tim Cindric, President of Penske Racing. "We believe Dodge's relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts."

Allgaier, in his rookie season in the Nationwide Series, is currently fifth in the season point standings and the leader among Rookie of the Year candidates.

"Penske Racing has a very successful relationship with the Dodge brand," commented Allgaier. "I am honored to be one of Dodge Motorsport's drivers and to be able to drive the new Challenger in the NASCAR Nationwide Series is going to be awesome. The car looks great and will give the Nationwide Series its own identity."

2010 Dodge Challenger
The Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The two-door coupe accommodates up to five passengers and is produced from the company's proven rear-wheel-drive platform. With three models of head-turning styling, two legendary HEMI® V-8 engine choices, up to 25 highway miles per gallon, more than 25 safety and security features and modern amenities, it's no surprise Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in its 2009 APEAL Study.

"The Dodge Challenger has proven to be one of the most sought after high-performance vehicles on the street today," said Dave Bailey, Senior Manager of Motorsports Engineering and SRT Body, Interior and Electrical. "Sharing our consumer's passion for performance through the race version of our Dodge Challenger will continue to showcase the unique engineering brought to our race and production vehicles."

Dodge will continue its support of Penske Racing's three-car operation in the NASCAR Sprint Cup Series in 2010 with drivers Kurt Busch, Sam Hornish Jr. and Keselowski.

The No. 12 Dodge Challenger will take part in Monday's NASCAR Nationwide test session at Talladega Superspeedway for the "new cars" with Allgaier driving.