Sunday, September 12, 2010

2012 Ford Mustang Boss 302 dealer allocation will be limited, lottery based

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As good as the new Mustang Boss 302 promises to be, we were certain to see some limitations on supply and no limitation on demand leading up to the car's launch. Most every popular new model experiences some markups and limited accessibility early in its life cycle, and the Boss figures to be no exception.

According to Boss302Forum.com, allocation will be determined in two ways. Large volume dealers that make up 75 percent of sales will receive 75 percent of the allocation. The actual number of cars that those dealers receive will be based on the last 12 months of sales ending in September of 2010 but each dealer is guaranteed at least one Boss.

The remaining 25 percent will be determined via a lottery, with each dealer getting a chip initially and an additional chip for each Mustang it has sold in the last 12 months. The outcome of this is pretty much guaranteed to involve a lot of markups and massive demand, especially since Ford has already announced that the new Boss will be the best handling Mustang ever. As always, if you want the prestige of owning a special car before most everyone else, you will have to pay the price.