While everyone anxiously awaits some news regarding the future of the Dodge Viper, there has been much speculation about what the brand will become. Will it be reborn as a purpose built sports car or race car? Will it retain much of its current traits and stay similar to the current car?
While Dodge CEO Ralph Giles takes the time in this video to discuss the current Viper and its pending retirement, he does not clue us in to any future Viper news. He does, however, acknowledge that demand for the outgoing 2010 Viper is very strong, and Dodge is considering building more ACR-X models to meet demand. Gilles also tells us that consumer demand is shaping decisions for the future of the brand.
Posts
