2010 Ford Mustang to start under $21,000

Keeping in line with a longstanding tradition, the 2010 Ford Mustang will base out lower than it's rival Chevy Camaro and Dodge Challenger. A base Mustang will run $20,995, a figure that undercuts the Camaro LS at $22,995 and the Challenger SE at $22,545.

The Mustang GT will start at $27,995, compared to the Camaro SS at $30,995 and the Challenger R/T at $30,545. A convertible will run you $5,000 over the cost of the coupe.

Of course the ultimate new Mustang, the Shelby GT500, will cost a little more. It comes in at $46,325.

PRESS RELEASE:

NEW 2010 FORD MUSTANG IS FAST, FUN, AFFORDABLE; PRICE STARTS UNDER $21,000 WITH UNSURPASSED 26 MPG

* The 2010 Ford Mustang features a more sculptured muscular exterior, an upgraded world-class interior, a host of must-have technologies and unsurpassed fuel economy of 26 mpg on the highway, all for the best value at a starting price of $20,995
* The Mustang offers the broadest range of available power in its segment from the 210-horsepower 4.0-liter V-6 to the GT featuring a 4.6-liter V-8, delivering 315 horsepower, up to the Shelby GT500's 5.4-liter supercharged V-8 pumping out 540 horsepower
* Mustang and Shelby GT500 are available as a coupe or convertible. An optional factory-installed glass roof is offered on the V-6 and GT premium models

DEARBORN, Mich., Feb. 19, 2009 – The fast, fun and affordable legacy that has defined America's favorite muscle car for nearly a half century lives on in the new 2010 Ford Mustang, which incorporates an expert blend of design leadership, performance and technology at an exceptional value.

"More than 9 million customers have made Mustang one of the world's most beloved automotive and cultural icons," said Ken Czubay, Ford's vice president of U.S. Sales and Marketing. "Making sure this modern legend lives up to their expectations has been our driving force to create the best Mustang ever. Not only is this the best Mustang ever, it's also the best bang for the buck for our customers."

Available this spring, the new Mustang features a new exterior and interior design, upgraded materials and a long list of must-have technologies and standard safety equipment – such as Ford's AdvanceTrac® Electronic Stability Control system, all-speed traction control, anti-lock brakes and front and side air bags – for an affordable starting price of $20,995 (excluding destination and delivery) for the V-6 coupe and $25,995 for the convertible. The V-8 powered GT coupe base price is $27,995; the GT convertible starts at $32,995. The Shelby GT500 Coupe has a MSRP of $46,325, while the GT500 Convertible starts at $51,225.

Contenders Chevy Camaro and Dodge Challenger sport base sticker prices ranging from $1,000 to $2,600 more than Mustang.

Unparalleled Design
The new exterior of the Mustang delivers more muscular, athletic styling, with new sheet metal except for the roof, including a refined powerdome hood, new front fenders, a sweeping beltline and a new decklid design. Other exterior notables include new grille and fascia differentiation between the V-6 and GT models, new front and rear fascias, higher wheel arches and new LED sequential taillights.

Mustang's interior is in a class all by itself, from the new one-piece soft touch instrument panel, chrome encircled gauges and a center console design that pampers the shifter for that perfect feel and level of control. Subtle or high-profile, all interior elements are defined by precise ergonomic accuracy and a faithful devotion to craftsmanship that even the most discerning performance car enthusiast will appreciate.

"Attention to detail is the bedrock of the new interior and what sets Mustang miles apart from the competition," said Mustang Design Manager Gary Morales.

Industry Leading Technologies
Mustang further distinguishes itself from the pack with an all-inclusive list of standard and optional industry-leading technologies and safety features, including:

* Ford SYNC® with 911 AssistTM, Vehicle Health Report (VHR), and new Traffic, Directions, and Information services
* Voice-activated Navigation with SIRIUS® Travel LinkTM
* Next-generation ambient interior lighting
* Reverse Camera System
* SOS Post Crash Alert System

Mustang comes standard with Ford's AdvanceTrac® Electronic Stability Control system, which complements the car's standard all-speed traction control and anti-lock braking system. A Sport Mode, available on the GT Premium and Shelby GT500, incorporates a unique calibration of the new AdvanceTrac system, letting the driver enjoy a wider range of Mustang's performance capabilities.

Options Galore
Mustang is America's best-selling convertible, thanks to features like a three-layer weatherproof power top. Mustang V-6 and GT models are available with convertible tops for an additional $5,000.

For a no-matter-the-weather "open" experience, Mustang also offers a factory-installed glass roof option for $1,995 on the V-6 and GT models.

The fixed glass roof is made of two layers of tinted privacy glass with a layer of transparent vinyl in between, which reduces vehicle cool-down time as well as infrared energy and ultraviolet (UV) rays. The roof, for example, filters 90 percent of the sun's heat-generating infrared rays and 96 percent of burn-causing UV rays. A thick polyvinyl butyral layer further filters UV rays and helps muffle wind and traffic noise by as much as five decibels. For added privacy and protection, a manually retractable mesh sun shade comes standard.

Mustang also offers a wide selection of personalization options from the factory as warranty-friendly Genuine Ford Accessories, from exterior stripes to interior appearance features, wheel selections, communication and entertainment systems and more.

Plus, Mustang enthusiasts can now add Performance Packs available from Ford Racing, including a Power Upgrade Pack, Handling Pack, or SuperPack – all under warranty when installed by a Ford dealer.

Fuel Facts
The 2010 Mustang is jam-packed with unprecedented content, yet it weighs approximately 300 pounds less than the competing Camaro and Challenger. This leaner curb weight gives Mustang a competitive leg up in agility and contributes significantly to Mustang's unsurpassed 26 mpg.

Mustang's available engines, including the GT's beefy 4.6-liter V-8, also are designed to use regular 87-octane fuel, allowing customers to save even more money at the pump, without sacrificing performance. Both Camaro and Challenger recommend premium grade gasoline.

Mustang also makes fill-ups more hassle-free with its standard Easy Fuel™ Capless Fuel Fuller system, a segment exclusive.

The Shelby GT500
For Mustang lovers who prefer the highest performance, the 2010 Shelby GT500 offers a 5.4-liter supercharged four-valve V-8 engine that pumps out 540 horsepower and 510 ft.-lbs. of torque. Thanks in part to a cold-air intake system, lower-restriction exhaust, new engine calibration and revised gearing, the 2010 Shelby GT500 delivers more power while also increasing fuel efficiency. The GT500 improves its fuel economy by 2 mpg on the highway for a rating of 14 mpg in city driving and 22 mpg on the highway. Power is sent to the ground through a short-shift six-speed manual transmission with a limited-slip 3.55 rear axle gear ratio.

New suspension tuning and aerodynamic improvements give the 2010 Shelby GT500 sharper handling, improved body control and better overall vehicle dynamics while still maintaining a good ride and handling balance. Forged and machined 19-inch alloy wheels wrapped in Goodyear F1 Supercar tires, combined with the revised suspension, gives the car a high level of grip.

New standard features for the 2010 Shelby GT500 include high-end items such as Alcantara® on the heavily bolstered sport seats, steering wheel, shift boot and hand brake; leather stripes stitched into the seats that coordinate with the exterior stripe color; Q-ball shift knob and aluminum interior trim that enhances the Shelby GT500 driving environment.

Both the 2010 Mustang and Shelby GT500 arrive in dealerships this spring.

2010 Mustang Reference Materials
Pricing Guide
Packaging Guide



Standard Equipment on 4.0-liter V-6:

Powertrain/Functional

* 4.0-liter V-6 Engine
* 5-speed Manual Transmission
* Power Vented 4-wheel Disc Brakes with Anti-lock Braking System (ABS)
* Remote Keyless Entry System
* Rear-window Defroster
* Easy FuelTM Capless Fuel Filler System

Exterior

* LED Sequential Taillamps
* LED High Mounted Stop Lamp
* 17-inch Painted Aluminum Wheels
* Convertible Top (Convertible Model)
* Mini Spare Tire
* Stainless Steel, Single Exhaust
* Complex Reflector Halogen Headlamps
* Dual Power Black Mirrors
* Rear Quarter Mounted Antenna

Interior

* Manual Air Conditioning
* AM/FM Stereo with Single-disc CD Player and Clock
* Audio Input Jack
* Floor Console with Full Armrest and Locking Storage
* Two Covered Cup Holders
* Black Front Floor Mats
* Driver Footrest
* Chrome Accent 4-gauge Instrument Cluster and Register Vents
* Dome Lamp (Coupe Only)
* Lighted Bezel (Convertible Only)
* Two Map Pockets, Back Side of Driver and Passenger Seats
* Cloth Bucket Seats, 4-way Manual Driver, 2-way Manual Passenger (Split-fold Rear Seats on Coupe)
* Tilt Steering Wheel with Cruise Control
* Power One-touch-up/down Driver and Passenger Windows
* Power Locks
* Interior Trunk Release

Safety & Security

* Dual-stage Front Airbags
* Front-seat Side Airbags
* Illuminated Entry
* Tire Pressure Monitoring System (TPMS)
* LATCH (Lower Anchors and Tethers for CHildren)
* SecuriLock® Passive Anti-theft System
* Personal Safety System®
* AdvanceTrac® Electronic Stability Control
* SOS Post Crash Alert System

Optional Equipment on 4.0-liter V-6:

* Security Package
o Active Anti-theft System
o Wheel Locking Kit

Optional Equipment on 4.0-liter V-6 Premium: Exterior Sport Appearance Package

* Lower Tape Stripe
* Decklid Spoiler

V-6 Pony Package

* 18-inch Polished Aluminum Wheels
* Body-color Exterior Mirrors
* Unique Grille
* Fog Lamps
* Pony Fender Badge
* Auto Headlamps
* Premium Floor Mats with Embroidered Tri-bar Pony Logo
* Decklid Spoiler
* Unique Lower Tape Stripe
* Unique Chrome Exhaust Tip

Electronic Package

* Voice-activated Navigation System with SIRIUS Travel Link™ (Includes 6-month Complimentary Subscription)
* Dual-zone Electronic Automatic Temperature Control

Comfort Package

* 6-way Power Passenger Seat
* Heated Front Seats
* Auto-dimming Rearview Mirror with Compass

Security Package

* Active Anti-theft System
* Wheel Locking Kit

* 18-inch Painted Aluminum Wheels
* HID (High-Intensity Discharge) Headlamps, Late Availability
* Glass Roof
* Convertible Boot
* Tape Stripe Delete
* Reverse Camera System

Standard Equipment on GT:

Powertrain/Functional

* 4.6-liter V-8 Engine
* 5-speed Manual Transmission
* Brakes – Power with 4-wheel vented discs
* Remote Keyless Entry
* Rear Window Defroster
* Engine Cover
* Easy Fuel™ Capless Fuel Fuller

Exterior

* LED Sequential Tail Lamps
* 18-inch Wide Spoke Painted Aluminum Wheels
* Black Chrome Pony in Grille
* Auto Headlamps
* Rear Spoiler
* Fog Lamps
* Dual Bright Rolled Exhaust Tips
* Mirrors – Body Color, Dual Power
* Rear Quarter Panel Mounted AM/FM Antenna

Interior

* Air Conditioning – Manual
* Audio – Premium AM/FM stereo w/ Single CD & Clock
* Audio Input Jack
* Console – Full armrest with locking storage
* Two covered cupholders
* Footrest – Driver
* Instrument Cluster – Chrome accent four-gauge cluster and register vents
* Lamps – Center High Mounted Dome (Coupe Only)
* Lighted Bezel (Convertible Only)
* Power Points (2)
* Seats – Cloth Bucket, 2-way Manual Passenger, 4-way Manual Driver
* Steering Wheel – tilt w/ speed control
* Windows/Locks – Power 1-touch Up/Down Driver and Passenger Windows
* Interior Trunk Release

Safety & Security

* Dual Front Air Bags
* Driver/Passenger Side Impact Airbags
* Tire Pressure Monitoring System (TPMS)
* LATCH (Lower Anchors & Tethers for Children) System
* SecuriLock® Passive Anti-Theft (PATS)
* Personal Safety System for Driver and front Passenger
* Advance Trac® with Electronic Stability Control® (ESC)
* SOS Post Crash Alert System

Optional Equipment on GT:

* Security Package
o Active Anti-Theft
o Wheel Locking Kit

* 3.73 Rear Axle Package (GT Coupe with Manual Transmission only)
o Performance 3.73 Axle Ratio
o Dual Piston Front Calipers with Performance Brake Pads
o Recalibrated Electronic Stability Control® (ESC)

Optional Equipment on GT Premium:

* Security Package
o Active Anti-Theft
o Wheel Locking Kit

* Comfort Package
o 6-Way Power Passenger Seat
o Heated Front Seats
o Auto-dimming Mirror with Compass

* Electronics Package
o Voice Activated Navigation
o SIRIUS® Travel Link™ with complimentary 6-month subscription (N/A in AK & HI)
o Dual Zone Automatic Temperature Control

3.55 Rear Axle (GT Premium Coupe with Manual Transmission only)

3.73 Rear Axle Package (GT Coupe with Manual Transmission only)

* Performance 3.73 Axle Ratio
* Dual Piston Front Calipers with Performance Brake Pads
* Recalibrated Electronic Stability Control® (ESC)

* 18-inch Polished Aluminum Wheels
* 19-inch Bright Machined Aluminum Wheels
* 19-inch Premium Painted Luster Nickel Aluminum Wheels
* Spoiler Delete
* Rear Video Camera (Requires Decklid Spoiler)
* HID Headlamps (Late Availability)
* Req. Security Package, N/A with Daytime Running Lights
* Glass Roof (N/A with Stone Interior)
* Shaker 1000 (N/A with Electronics Package)

Standard Equipment on Shelby GT500:

Mechanical

* Brakes – Power 4-wheel discs with ABS (Brembo four-piston Front Calipers)
* Engine – 5.4-liter Supercharged 4V V8 w/cold-air intake system and low restriction exhaust
* Transmission – Tremec 6-speed Manual w/3.55 rear axle ratio

Safety & Security

* Personal Safety System™ (seat belt pre-tensioners, load limiting retractors, dual stage front air bags, driver seat position sensing & crash severity sensing)
* AdvanceTrac® Electronic Stability Control
* Airbags – Dual Stage Front
* Airbags – Side Impact
* Keyless Entry – Remote
* LATCH (Lower Anchors & Tethers for Children) system
* Lighting – Illuminated Entry
* Anti-Theft Perimeter Alarm (incl. perimeter inclination & intrusion alarms)
* SecuriLock® Passive Anti-Theft (PATS)
* Tire Pressure Monitoring System (TPMS)
* Advance Trac® Electronic Stability Control® (ESC)

Exterior

* Badges – "Shelby GT500" badging on faux gas cap & "SHELBY" badging on rear decklid
* Exhaust – Dual Stainless Steel with 4-inch Tips
* Headlamps – Quad Reflector w/integral park/turn lamps
* Hood – Aluminum hood (w/ large single heat extractor)
* Fog lamps
* Power Mirrors
* Over-the-top "racing stripes" and "GT500" side stripes
* Rear Spoiler – SHELBY rear decklid
* 18 X 9.5-inch Aluminum Wheels with Goodyear Eagle F1 Supercar Tires (P255/45ZR18 Front & 285/40ZR18 Rear ) Convertible Only
* 19 X 9.5-inch Aluminum Wheels with Goodyear Eagle F1 Supercar Tires (P255/40ZR19 Front & P285/35ZR19 Rear) Coupe Only

Interior

* Center Console – Armrest with Locking Storage
* Climate Control – Manual
* Two Covered Cupholders
* Door Locks – Power
* Floor Mats – 1st Row w/ Silver perimeter stitching and "GT500" embroidered logo
* Lighting – Ambient Lighting w/MyColor™ 125 color gauge backlighting
* Seats – Leather sport buckets w/ racing stripes coordinated to exterior stripes and Alcantera® accents. Also 6-way Power Driver's Seats with Power Lumbar and adjustable headrest
* Steering Wheel – Tilt Leather and Alcantera® w/ Unique Thumb Pads
* Windows – Power, Driver & Passenger Global Open Controls
* Shifter – Short-throw with unique Q-ball shift knob

Functional

* Shaker 500 System with 8 speakers (AM/FM Stereo/CDx6 MP3 Capable) & Audio Input Jack
* Ford SYNC™
* SIRIUS® Satellite Radio
* Cruise Control
* Easy Fill Capless Fuel Filler
* Auto Headlamps
* Instrument Cluster: 6 gauge instrument cluster SVT graphics; brushed aluminum accent cluster and air registers. Also includes message center with compass
* Pedals: Bright Clutch, Brake and Accelerator
* 2 Power Points
* Interior Trunk Release
* Rear Window Defroster

Optional Equipment on Shelby GT 500:

* Voice Activated Navigation – Dual Zone Automatic
* Temperature Control – Integrated audio and data
* Satellite radio – Park & Play (plays/reads audio and video discs) – Music Jukebox (CD "ripping" capability)
* Shaker 1000 Audio System – AM/FM Stereo w/In-Dash CDx6, MP3 & 10-Speakers (Not available with
* HID Headlamps (late availability)
* Tape Stripes Delete – Top and side stripe delete
* Weathershield Full Vehicle Cover, w/Shelby Script & Cobra Logo

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.